B2B Marketing News: Google Faces Monopoly Probe, Sophisticated B2B Attribution Models Study, & LinkedIn’s New Video Meeting Options

Most B2B Demand Gen Pros Use Sophisticated Attribution Models Some 43 percent of B2B demand generation buyers say that they use advanced attribution models with multiple touchpoints, while 21 percent don’t have a campaign attribution model at all, according to recently-released data surveying B2B technology marketing and demand generation decision-makers. Marketing Charts LinkedIn Adds New

28 B2B Marketing Insights To Energize & Humanize Your 2021

What will successful B2B marketing look like in a post-pandemic world, and what can we as marketers do today to be as ready as possible? Here are 28 quotes from some of the best in the B2B marketing business, taken from our two seasons of Break Free B2B Marketing video interview episodes, that will help

How To Move From A Pilot B2B Influencer Marketing Program to Always-On Success

It sure is a good thing that the internet turns off at 10:00 PM every night, and doesn’t flip back on until 8:00 in the morning. And thankfully, business buyers completely tune out after they finish work, which is always at 5 o’clock sharp in this world of reliable and universally consistent routine. Marketers and

Inside Influence: Janine Wegner from Dell on Thought Leadership and Influencer Relations

Today marks the 4th installment in the Inside Influencer series. I want to thank everyone who has viewed the interviews, made comments and shared with their networks. This week we’re continuing our search to find out what’s working and what’s not within the world of B2B influencer marketing as well as further insights from the

B2B Marketing News: B2B Marketers Face Rising Content Demands, Google’s Mobile Voice Assistant, Performance Marketing Budgets Grow, & The Hyper-Relevant Ad Balancing Act

B2B marketers are struggling to produce enough content amid the pandemic 35 percent of B2B marketers have trouble producing the content needed to reach and engage audiences, while 68 percent are confident with their approach to content marketing, and only some 8 percent said they were able to attribute return on investment (ROI) to their

Five Can’t-Miss Sessions from Virtual Pubcon 2020

The one silver lining in our current reality is the “virtual event.” Sure, we’re all stuck at home, but at least we can have several entire marketing conferences beamed directly to our laptops.  Granted, there’s a distinct lack of cocktails and networking opportunities. You have to supply your own drinks and try to convince your

Inside Influence: Ursula Ringham from SAP on Influencer Marketing Operations

Welcome to the 3rd episode of Inside Influence: What’s working and what’s not inside the world of B2B Influencer Marketing. Each week we feature an interview with a B2B marketing insider on all things influence and a deeper dive into the insights found in the 2020 State of B2B Influencer Marketing Report. In this 3rd

B2B Marketing News: Demand Gen Adapts, B2B Buyers Taking Longer, Microsoft Digital Marketing Center Beta

The Gartner Hype Cycle for Artificial Intelligence, 2020 – Chatbots are projected to see over a 100% increase in their adoption rates in the next two to five years and are the leading AI use cases in enterprises today. Forbes Bing is now Microsoft Bing as the search engine gets a rebrand – Microsoft doesn’t