One Simple Step to Elevate the Practice of B2B Influencer Marketing

The uncertainty of 2020 created an environment of rapid digital transformation for B2B brands that impacted every area of business including marketing. B2B brands pivoted pre-pandemic marketing strategies to new go to market models for a digital first customer that in many cases is less trusting of traditional sources of information and paying more attention

B2B Marketing News: Webinars Top List of B2B Nurturing Tactics, Digital Ad Revenue Jumps, More B2B Buyers Purchase Online, & LinkedIn’s New Reach Study

Study warns that digital B2B economy held back by tech and logistical issues B2B buyers say that some 49 percent of purchases are now made online, with 93 percent seeing a permanent purchasing change that has been driven by the pandemic, according to newly-released survey data also showing that 78 percent of buyers are seeking

Listen Up: Why B2B Marketers Are Embracing #InternationalPodcastDay

Why are more B2B marketers than ever before embracing podcasts? As we celebrate #InternetionalPodcastDay — which takes place on Thursday, September 30 — let’s look at the many benefits podcasting holds for B2B marketers, and explore a selection of top marketing podcasts from TopRank Marketing, plus other podcasts from a range of other great marketing

Top 25 B2B Content Marketing Influencers and Experts To Follow #CMWorld 2021

The in-personal and virtual Content Marketing World 2021 is finally upon us. As the largest content marketing conference in the world, CMWorld brings together a leading array of talented professionals who are filled to the brim with curiosity for future trends, marketing insight, and aspirations for new levels of success in the post-pandemic world. For

How Influencers & Best Answer Content Help B2B Marketers Dominate in Search #CMWorld

Great content isn’t so great if it’s not easy to find. And findable content isn’t so effective if it’s not trusted. Content is the reason search engines began and yet many B2B content marketers are not taking full advantage of opportunities to attract customers that are actively looking. Instead, the content marketing function at many

B2B Marketing News: Marketer Optimism Soars, LinkedIn’s Thought Leadership Impact Report, Google’s Newsletter Project, & Media Budget Trends

What New Approaches Are B2B Execs Taking with Their Nurture Programs? 49 percent of B2B marketing sales and technology executives say they’ve started using content engagement data, with 44 percent having begun using account-based nurturing, while some 37 percent say that they’ve started using intent data, according to recently-released survey data exploring new approaches to

5 Fresh Features: What LinkedIn’s New Learning Hub, Ratings & Reviews, Live Events & Page Article Updates Mean for B2B Marketers

What do B2B marketers need to know about LinkedIn’s* new full-length articles, profile ratings and reviews, Live Events, Learning Hub skill-building platform, and updated accessibility features? The world’s largest professional social media platform — with more than 774 million users — has rolled out an impressive assortment of new features throughout 2021, including five recent

Equilibrium: 10 Tips to Balance Creativity and Process in B2B Content Marketing

Marketers have to continually earn and reward people’s attention. If we fail at that task, there are plenty of other content options out there. People — yes, even B2B buyers — want engaging, entertaining and valuable content. That’s great news for those of us on the content side! It means we should be regularly exercising

Inside B2B Influence: Brian Solis of Salesforce on the Future of Influence in B2B Marketing

If this is your first time, Inside B2B Influence is a podcast series that goes behind the scenes of B2B marketing and highlights insights with top business executives on influencer marketing for B2B companies. At TopRank Marketing we’re doing our best to connect readers and listeners with B2B marketing insiders on strategies, trends, tactics and

B2B Marketing News: B2B Marketers’ Biggest Buyer Challenges, LinkedIn’s New Articles For Pages, Instagram Gets Montage Feature, & YouTube Updates Analytics

LinkedIn Rolls Out Articles for Pages Microsoft-owned LinkedIn (client) has launched a new feature that gives pages the ability to share long-form content on the professional social platform, an addition that comes amidst an array of other new features including an enhanced LinkedIn Live Events experience for creating more robust virtual events, the company recently