How can B2B marketers build powerful and enduring collaborations using influencers? There are more tactics available today than ever for influencer collaboration in the B2B space, but how can marketers find those that are actually achieving ongoing success? We’ve been fortunate to feature top influencers from a number of industries in our third season ofContinue reading “Unite with Might: 12 Top Ways Successful B2B Influencers Are Building Powerful Marketing Collaborations”
Tag Archives: B2B Marketing Blog – TopRank®
Inside B2B Influence: Sarita Rao of AT&T on Growing B2B Executive Influence with Social Media
Inside B2B Influence is a podcast and video series that goes behind the scenes of B2B marketing and highlights insights with top business executives on marketing for B2B companies. We’re doing our best here at TopRank Marketing Blog to elevate the practice of growing influence within and outside of B2B brands to drive thought leadership,Continue reading “Inside B2B Influence: Sarita Rao of AT&T on Growing B2B Executive Influence with Social Media”
B2B Marketing News: 95:5 Rule in B2B, Social Media Trends, TikTok Overtakes YouTube, CMOs Need to Focus on CX
The post B2B Marketing News: 95:5 Rule in B2B, Social Media Trends, TikTok Overtakes YouTube, CMOs Need to Focus on CX appeared first on B2B Marketing Blog – TopRank®. from B2B Marketing Blog – TopRank® https://www.toprankblog.com/2021/09/b2b-marketing-news-091021/ via IFTTT
5 Tips for Promoting B2B Content Co-Created with Influencers
Working with influencers creates an amazing opportunity to co-create and co-promote content for B2B brands. The brand can promote the influencer and vice versa. It’s a win-win. Along with the win comes a responsibility to promote your B2B marketing content in a way that captures attention. It’s social media marketing after-all. To help you getContinue reading “5 Tips for Promoting B2B Content Co-Created with Influencers”
B2B Marketing News: B2B Digital Ad Spend Soars, Digital Engagement Changes, LinkedIn Scraps Stories, Google Pays Apple $15Bn
Marketers’ Use of Digital Engagement Tactics A new report from Salesforce shows that 9 in 10 marketing leaders believe that their digital engagement strategy has completely (48%) or somewhat (42%) changed since before the pandemic. Which tactics are they using? Social media (91%), digital ads (91%), digital content (88%), website and apps (86%), email (76%)Continue reading “B2B Marketing News: B2B Digital Ad Spend Soars, Digital Engagement Changes, LinkedIn Scraps Stories, Google Pays Apple $15Bn”
Fuel Your Passion for B2B Marketing with These Famous Baseball Quotes
A few weeks ago, Major League Baseball enjoyed a historic moment with its Field of Dreams Game, played at the cornfield-surrounded site in Iowa where the legendary movie was based. Naturally, this event brought on waves of nostalgia among those who cherish the 1989 classic and its many memorable quotes. “If you build it, heContinue reading “Fuel Your Passion for B2B Marketing with These Famous Baseball Quotes”
How to Elevate Post Pandemic B2B Marketing with Always-On Influence
As we collect data for the new State of B2B Influencer Marketing Report, it remains to be seen whether last year’s 96% of B2B marketers feeling confident about influencer marketing will come out, especially after the effects of the pandemic. With the shift in B2B go to market models towards digital first, influencer engagement hasContinue reading “How to Elevate Post Pandemic B2B Marketing with Always-On Influence”
B2B Marketing News: Why B2B Marketers Thrive On LinkedIn, More Advertisers Applying Brand Values, Reddit Talk Rolls Out, & Ad Market Expands 43%
Why B2B Marketers Build on LinkedIn [Infographic] 96 percent of B2B marketers distribute content on LinkedIn (client), which has surpassed the 774 million member mark, including the presence of 97 percent of all Fortune 500 firms — two of numerous statistics of interest to digital marketers contained in newly-released infographic data. Social Media Today CMO-CIOContinue reading “B2B Marketing News: Why B2B Marketers Thrive On LinkedIn, More Advertisers Applying Brand Values, Reddit Talk Rolls Out, & Ad Market Expands 43%”
In-Person & Hybrid Learning: Autumn B2B Marketing Conferences to Elevate & Inform Your Strategy
What are some of the top autumn B2B marketing conferences that will take place both in-person and in hybrid fashion? As we move ever closer to 2022, more physical marketing events are on tap than were available last year, although most either offer a hybrid online option or are still entirely digital experiences. To helpContinue reading “In-Person & Hybrid Learning: Autumn B2B Marketing Conferences to Elevate & Inform Your Strategy”
Three Use Cases That Connect the Dots Between Influence and B2B Marketing Results
Last week I talked about where B2B Marketers are seeing the most impact from influencer marketing efforts based on the research done with hundreds of marketers for the State of B2B Influencer Marketing Report. Three of those specific areas where influence can help B2B brands optimize for greater marketing impact include brand, growing the influenceContinue reading “Three Use Cases That Connect the Dots Between Influence and B2B Marketing Results”
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